5 essential tips for a Good Graphic Designer/ Client Relationship
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Graphic design is a highly competitive profession, and while artistic talent and creative flair are undeniably valuable, they are not enough to ensure success. If you are interested in working as a graphic designer, you need to be prepared to develop and maintain good working relationships with your clients. Here are five tips to help you nurture these essential relationships.
Let your client’s needs form the basis of your relationship.
When designing design for a specific client, the main goal is not to produce the best possible design. It's to create the best product that fits the needs of your client.
In many instances, the two will still be the same, but they're not always the same. Instead of jumping in with both feet and hoping to sell the client on your concept or services, take time to ask questions and get a clear picture of what they want, why they want it, what they hope to achieve with it, and what they expect from you.
See this video: https://www.youtube.com/watch?v=zPXA8qfulCg
Use that information to inform your design, and you are likely to produce something that might impress the customer and make them happy to continue working with you.
Say no when necessary.
It’s true that many people don’t like to be told no, but there are times when you need to say it. Time, energy, and manpower are limited resources, and you need to use them wisely. unable to deliver a product that perhaps the client wants, they are unable to complete the work on their timeline or find their budget unsuitable for the amount of work they do, then say no. Be polite and professional. They may be disappointed, but it's generally better to reject a project than to ruin your reputation by doing a superb job.
You’re not a mind reader. Your client isn’t one either. That's why it's crucial that you make every attempt to interact carefully. Ask questions, ask for clarification, and take notes on any important concepts. If you notice that information is missing or suspects a problem, be proactive, and discuss the issue before it causes discord. Make it a habit to avoid design jargon when talking with clients and listen carefully to any comments. They may not be quite sure how to say exactly what they need to, so be prepared to read between the lines and then ask questions to verify your interpretation.
Deliver what you promise.
For almost every case, doing what you promise is key to a successful relationship, and the relationship between the graphic designer and the client will be no exception.
When you fail to deliver what you promised, the client probably won't want to work with you again. They’re also unlikely to recommend your services to anyone else. As a professional, make sure you know what you are contractually obliged to do and get it done. Provide quality work and respect deadlines and budgets. Take responsibility immediately if you make a mistake, and then make an effort to repair the damage.
Handle criticism like a professional.
The image of an eccentric, insecure artist with a fragile ego is a common one, but you cannot afford to be viewed by clients like that. When selling your graphic design services, it is important that you deal with the unavoidable criticism of your work in a thoughtful, professional manner.
Be ready to listen and learn from critical reviews of your work so that you can ultimately deliver a product that suits your client’s needs.
To order to thrive, graphic designers need to take a positive approach to build professional relationships. Putting these tips into action is a great way to help clients realize that your goal is to use your skills to their benefit.