How to design killer announcement with doographics
Looking to add some new templates to your arsenal of killer announcements that work? Just have an insight of this blog.
Everyone in financial marketing writes announcements, whether they like it or not. This professional how-to guide gives you 10 easy ways to sharpen your skills on making killer announcements, and includes a bonus cheat sheet with over 300 words to jump-start your creativity. Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 10 killer announcements you can customize for your audience.
- Who Else Wants [blank]?
Starting a announcement with “Who Else Wants …” is a classic social-proof strategy that implies an already existing consensus desire.
- Who Else Wants More People to Read Their Writing?
- Who Else Wants a Higher Paying Job?
- Who Else Wants More Fun and Less Stress When on Vacation?
- The Secret of [blank]
This one is used quite a bit, but that’s because it works.
Share insider knowledge and translate it into a benefit for the reader.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
- Here Is a Method That Is Helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
- Here Is a Method That Is Helping Homeowners Save Hundreds on Insurance
- Here Is a Method That Is Helping Children Learn to Read Sooner
- Here Is a Method That Is Helping Content Marketers Write Better Titles
- Little-Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of …” headline.
- Little-Known Ways to Save on Your Heating Bill
- Little-Known Ways to Optimize Gmail
- Little-Known Ways to Lose Weight Quickly and Safely
- Get Rid of [problem] Once and For All
A classic on this list of announcements that work. It identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
- Get Rid of Your Unproductive Work Habits Once and For All
- Get Rid of That Carpet Stain Once and For All
- Get Rid of That Lame Mullet Hairdo Once and For All
- Here’s a Quick Way to [solve a problem]
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Get Over a Cold
- Here’s a Quick Way to Potty Train Junior
- Here’s a Quick Way to Back Up Your Hard Drive
- Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now You Can Quit Your Job and Make Even More Money
- Now You Can Meet Smart Singles Online Without Spending a Dime
- Now You Can Own a Cool Mac and Still Run Windows
- [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
- Speak Spanish Like a Diplomat
- Party Like Mick Jagger
- Blog Like an A-Lister
- Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
- Eat a Healthy Diet You Can Be Proud Of
- Have a Smile You Can Be Proud Of
- Build a Professional Network You Can Be Proud Of
- What Everybody Ought to Know About [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What Everybody Ought to Know About SEO
- What Everybody Ought to Know About Adjustable-Rate Mortgages
- What Everybody Ought to Know About Writing Great Headlines
Looking for more headlines that work?
Pick up our free on doographics.
