Instagram Marketing Tips for Brands in 2020

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Instagram Marketing Tips for Brands

with more than 500 million users, a social network that offers a fantastic Instagram marketing outlet to meet potential customers from every corner of the planet. 

In order to boost your Instagram marketing, you need to increase your follow-up on a regular and reliable basis. The more people you get in touch with your brand and follow you on Instagram, the greater your audience is that you can potentially meet every time you post.

Here are seven easy-to-use Insta marketing tips that will help you build your brand — free of charge.  

Take advantage of the free Instagram tools available

Instagram has just begun to carry out business profiles that closely resemble Facebook's business profiles, complete with a massive "contact call-to-action" that allows users to email, call, or text a company.

In addition to the contact choice, company profiles have access to analytics or, as they call it, insights, allowing users access to printing and interaction data. If you use your Instagram account for your business, you may want to consider converting your personal profile to a company profile to take advantage of these choices.

Cross-promote Instagram content

Need to quickly add new Instagram followers who already love your brand? Post through your other social media profiles — Facebook, Twitter, LinkedIn, etc.— and invite them to follow your Instagram profile.

They're already following you on social media, so they're naturally interested in what you're selling, so give them another way to socialize with your brand.

Increase your post reach

Don't presume that your posts can reach out to everyone who's linked to your brand on social media. Many people are moving away from some social media sites, and others are not as involved in some of them as they are on certain networks. You want your followers to be linked to as many of your social media as possible in order to increase your post reach.  

The perfect formula for posting

You want to post regularly enough that your brand stays important, but at the same time, you don't want to post too much that you annoy your followers and they end up unfollowing your account because they feel you're constantly in their faces.

There's no perfect formula for posting that works for every brand. You need to check to see how your audience is reacting. As a starting point, I would recommend that you post twice a day, alternating periods of the day to figure out when your highest dedication occurs. Then start playing with more and fewer posts a day, paying particular attention to interaction.

Interact with followers to stimulate growth

If someone takes the time to leave a comment on one of your blogs, take two seconds to respond and thank them for that.

This simple dedication will build a loyal customer as well as a good promoter of your brand.

Have ways to get your followers to engage with your posts. Easy, "Tag three of your friends who will love this" will easily bring your brand in front of a wider audience as well as attract new followers. Since they are introduced to your Instagram profile by a friend, there is less resistance, resulting in a number of tagged users following your profile.

Create an interactive hashtag

Creating an engaging hashtag is a perfect way to create instant engagement — just make sure you use hashtags in the right way. A very basic tactic I've used with some of the larger companies I've been advising is to create a hashtag that consumers use to tag their images with the product they've just purchased.

For example, creating a hashtag that your company will search to re-post your customer's images of your product would do two things:

Encourage more of your followers

This will encourage more of your followers to use the hashtag and share pictures of them with your product as they want to be featured on your page every time anyone shares using your hashtag, they would introduce more of their followers to your company and the product(s)—free advertising!  

By using these methods, you boost your Instagram page and gain more engagement.